Category Archives: Web Services

An Outline Of How To Use Web Services

An Outline Of How To Use Web Services

Using the web services provided by BC Media you open yourself up to a much wider market. Thus we, the web team, thought it imperative to give you an Outline Of How To Use Web Services. So here goes …

An Outline Of How To Use Web Services

This example outline will assume you have no website currently online.

1.) Build a mobile friendly website, sales funnel or landing page.

On average, depending on your business, visitors will view your site on a mobile device. It is a must you grab their attention immediately. With so many options for users your website needs to get an instant reaction.

2.) Pack your site with relevant content.

When you get someone to your site you have to give them something to read. Something to click on. A way to interact with your company. An example would be a person looking for debt consolidation. The first pieces of information you might want, 3 reasons you’re credit matters. This example give the user a feeling of the end result. Better credit by using your service. After that tell them how. i.e. contact us, call now, join our newsletter etc. Likewise, in the case of online stores and shopping carts have detailed descriptions, information charts and product shots as needed.

3.) Start professional SEO services immediately.

With the saturation of websites on the net today you have to take steps to stand out. Years ago being on page 2 or 3 of Google may have been okay. Today however, things have changed. Many people will not make it to page 2 or 3 of a search engine. SEO services will help your site rank naturally. This means that even when you are not running an Adwords campaign, you will still come up high enough to be seen.

4.) Start an Adwords campaign while your site is going through our SEO process.

Ranking a website organically take a bit of time. A great way to speed up the process is to run a mild to aggressive Adwords campaign. Focusing on various keywords and phrases around you product or service can have huge instant results in driving traffic to your site. Our team is happy to discuss options to get you running Adwords with your specified keywords. Adwords is also a great way to give niche sites a boost.

5.)Be ready to handle incoming inquiries

This is important and commonly overlooked. Thus we had to add it to an outline of how to use web services. How to deal with the influx of customer inquiries via phone and email. Do you have email responses ready? Many times most responses will be very similar. Get a few email templates ready for you to copy and paste whenever possible. Is your voicemail message current, professional and clear? Chances are you won’t be able to answer every call right away. If this is the case, make sure your voicemail message is updated. Be sure it is easy to understand and to the point. Offer alternate ways to contact you as well. Email, Text Message and leaving a message via social media are all options you should offer to the caller. As a rule, try to make it as easy as possible for the customer to buy from you.

So quickly, there is an outline of how to use web services. Naturally your detailed roadmap will look a bit different but the basics are all here.

Looking forward to customizing your roadmap soon!

Online Forms to Pre-Qualify Job Applicants

Online Forms To Pre Qualify Job Applicants

The BC Media and Associates Digital Team is proud to announce the addition of Online Forms to Pre Qualify Job Applicants!

Companies using our traditional radio and tv commercials to advertise for job openings REJOICE! The Digital Team has met your demand with online forms to pre qualify job applicants. As we evolve our department to further support requests of our advertisers, look for more updates like these in the coming weeks. But for now lets roll out our online job applicant pre-qualification forms.

This new service is available to all our current advertisers regardless of industry. Cost is not included with any current campaign pricing however adding a pre-qualification landing page is very affordable. Basic design, implementation and 3 months of storage starts at under $500! A great deal to augment a planned successful hiring campaign.

Why Use Online Forms To Pre Qualify Job Applicants

Savings. Savings, of all kinds, is the reason why to use online forms to pre-qualify your job applicants. Our advertisers requested a way to pre-qualify applicants before they call HR or visit a hiring office. The best way is with a mobile friendly online form specifically designed for a corporate hiring phase. Advertisers wanted to know that an applicant at least met certain criteria BEFORE they get to an actual, physical, job application. Inadvertently we created savings on all fronts.

Outsourcing the job applicant data collection process to BC Media Digital saves hundreds of hours and thousands of dollars as well as:
– Time on part of the applicant
– Natural resources like paper, gasoline, electricity etc.
– Labor of greeting applicants or hiring a call center to take calls
– Data filtering can be saved if you would like us to pre screen applicant responses for spam.
I could go on but you get the idea. It’s a far better value to direct responses to online forms to pre qualify job applicants.

Qualifying Potential New Hires

Success in recruiting using Radio and TV advertisements relies on qualifying potential new hires before they fill out a physical application. Correctly pre qualifying potential new hires is as easy as quick online tasks or questionnaires. In short, using questions and tasks to test behavior response in candidates. Posting the form online saves you and the applicant time and money. Here’s an example.

Warehouse Worker

For this example we’re looking to fill warehouse workers. Potential new hires will need to be able to lift 70lbs. and have attention to detail when picking orders. So how do we use online tools for qualifying potential new hires? A few questions should help us pick the right person to call an employee.

Pre-Qualifying “Are You Able To Lift 70lbs?” Example

Seems like a straightforward question for a straightforward answer. But the truth is most people don’t really know what lifting 70lbs feels like. Because applicants don’t really know what 70lbs feels like they will most likely respond, “Yes”, even though they might not be physically capable. How do we get a better, more honest response? How about this alternative question:
What is the heaviest object you lift or move most often? How often do you move the object?
– applicants have more flexibility to give an honest answer.
– gives the employer an idea of how repetitive task capable the applicant might be
– lets the employer decide how much weight the applicant really can lift
Asking a questions as above will give you, the employer more information about the applicant thus making it easier to select the right person. Now on to requirement 2.

Pre-Qualifying Attention To Detail While Picking Orders Example

Attention to detail is what every employer wants to know before hiring anyone. Will the new applicant be able to preform the tasks of the job in detail? Gauging an applicants attention to detail is something we set up throughout the online pre-qualification. For instance, at the beginning of the pre-qualifying form give direction “Leave any question you do not have an answer to blank”. Then give the following question:

Select the smiley face in the middle

smiley example application question
Since the smiley face is not in the middle this answer should be left blank.

Since there is only one smiley face, this question should be left blank. We will clearly see if the applicant is answering according to the directions at the beginning.

Auto Exit Feature

The auto exit feature is where the true power comes in. Since this is a qualifying form providing an early exit based on response is the easy way to omit candidates that do not meet hiring criteria. Just like a choose your own adventure book, the form questions and submit buttons can change direction based on answers. No need to alert the applicant with a discouraging message, we simply allow them to exit and advise them to wait the standard response time. Also available is an automatic Thank You declination email follow up. Ask us about that service.

BC Media Digital Is Here To Support You

Remember, BC Media Digital is here to support you in your radio and TV campaign. Online forms are just one way our web team can augment your commercials. We encourage you to reach out with any questions you have about using digital marketing to support you campaign.

For Digital inquiries we have a chat feature on our main site. You can also reach the Digital department via our Contact Page.

Chat Soon!

Why Web Services?

Why Web Services?

Why Web Services you ask? Your web presence is the most important piece of your marketing campaign. Web presence can be thought of as the central hub of your advertising campaigns. All points should lead to your website. For example, if a radio listener hears your ad, they may not have enough time to write down your number. The next best option for the listener is to use a search engine, like Google, to find you. There are other searches but I’ll save those for later.

Google searches are where SEO comes into play. What you will find if your website is not indexed correctly, even if someone searches your business name directly, you may not come up. That said, you can see the importances of a proper SEO campaign during your advertising push. SEO stands for Search Engine Optimization, a service we offer. Having your website in the highest position possible is the key to conversion.

Can’t Google Adwords Put Me On Top Of Searches?

Why Web Services SEO IconGoogle has just changed the name of Adwords. The new name for Adwords is Google Ads. But to answer the question “can’t Google Adwords put me on top of searches”, the answer is “Yes”. However, here is the correlation with Google Ads (formerly Adwords) and Organic SEO. The amount of times a customer will see your business name on the search page.

Let’s break that statement down to an example. Potential customer searches, your Google Ad pops up on top. They see it, read it, but scroll down. Now that they have seen your business name and now you are able to build trust. This gives you an advantage over even the number 1 listing on Google. Now insert BC Media SEO Web Service. As the user scrolls down they see your business name again on the first page list. You are almost guaranteed to get a click on your SEO ranked link. Why? Because your business name subconsciously looks familiar to the user you are already established trust.

We Do Landing Pages And Sales Funnels Too!

Landing pages and sales funnels are great for short, highly memorable, goods and services. The importance of a landing page is to deliver fast information and give the user a clear cut way to contact your business. Landing pages can consist of video, text content and a contact form. Feeling a landing page or sales funnel is for you? Contact our Web Team.

Why Web Services? Because Your Customers Are Online Just Like You!

But we can’t leave out Social Media. For a business to be relevant today you must have your brand on all social media platforms. These can vary internationally however Twitter, Facebook, Instagram Google Plus and Pinterest are a MUST. But why? Why should you create social media accounts if your marketing model doesn’t revolve around being social?
The answer is simple. Your potential customers will look for your there.

For instance, a person watching TV at home always has their phone handy. They most likely are scrolling through their favorite social media platform periodically while watching TV. Then your commercial comes on. Immediately they scroll to the top and search your business name in whatever social app they are using. If they don’t find you there your chances of them looking elsewhere online are slim to none. Worse still their search may bring up your competitors!! The takeaway here is to meet your customers where they are at. And they are at Facebook, Twitter, Instagram, Google Plus and Pinterest.

Why Do I Need A Website If I Have Social Media?

Website Social Media AnswersClients will frequently ask “Why do I need a website if I have Social Media set up?”. As part of BC Media and Associates Web Services we do full website design. Having a full website is important to your customers because it gives them a central hub. Again, all road should lead to and from your website.

Studies show that when a user engages with your business online through one platform they will search for you on others. This is how your potential customers gain trust. Think of it like this … each “place”, like Google, Facebook, Twitter etc, that you list your business at builds more trust with the internet as a whole. The key role of the website is to connect all of your trusted locations online.

So there you have it. A wordy overview and explanation of the NEW BC Media and Associates Web Services. Now that you know why web services our team is ready to bring you the results. As a note, Web Services are available with or without a Radio or TV advertising campaign.

Available Services:

  • Campaign Landing Pages
  • Sales Funnels
  • Full Website Design
  • SEO Services
  • Google Ads (formerly Adwords)
  • Social Media Management