Sounds crazy eh? “Radio Advertising Effects Google Ranking”. Outlandish. What would Google ranking possibly have to do with Radio advertising? The truth is … a lot. Let me explain.
Exploring How Radio Advertising Effects Google Ranking
At first glance your internet rank doesn’t seem connected to radio advertising. However, exploring how Radio Advertising effects Google ranking will shed new light on the connection between the two. By the end of this article you will know how all platforms connect by the same process. Although we will be focusing chiefly on Google and Radio, the connections between platforms is almost inevitable.
Radio Listeners Will Search First
Commonly when people are listening to the radio they are engaged in some activity. Be it working or driving, chances are they are not ready to write down your contact information. Enter the search engines. Most cases listeners will search your business name or key phrase. From there they will navigate to your website, then call you.
But how do searches effect your rank?
Even though the radio listener may or may not contact you, the act of searching your business benefits you greatly. First, Google knows that the listener interested in your product or service. Thus, Google will be more likely to suggest your site if the listener goes looking again. So now you know even if you don’t gain a customer immediately, a radio advertisement search helped your online presence grow.
Second, the higher volume of people that search your business name specifically will show Google that people are talking about you. If people are talking, and you don’t have negative reviews, you are more likely to come up in search results. Think of it like bell bottoms. No one likes them until everyone starts wearing them. Although reading that you may be tempted to search yourself a bunch of times … but it doesn’t work like that. Google knows it’s you.
But Wait … There’s More!
Third. You may not know, many other search engines feed off of Google. In turn your listing at alternate search engines like Bing or Yahoo! will begin to factor in your new found popularity with Google. Even international search engines can begin to index and show your site
Lastly, now this is the cherry on top. Sometimes Android devices will send notifications to the listener. Notification can ask to leave a review or if they are still interested in your service. Free advertising at its finest!
To quote a May 2018 BC Media article
“… Radio Advertising Bureau shows that radio boosts Google brand searches by an average of 29%”
29%. How would your business change with a 29% increase? With numbers like that it literally pays to have your radio advertising and online presence in sync. We will get into how to update your online presence for radio advertising in another article. Today more than ever before you must be ready to be searched from a mobile phone. Naturally, Google would prefer it to be an android however iPhone users use Google too when prompted. Be forward thinking about the information your potential customer will be looking for.
For the recap:
– Always be ready for radio listeners to search your business
– People searching your business is good
– Most other search engines get some information from Google
– Google Android users may get notifications after they search your radio advertisement
Using these creative ideas and more to generate conversions is hallmark of BC Media. When we say “Maximize Your ROI” we mean it! Tap into these ideas and more with our representative. They will be happy to discuss how Radio Advertising effects Google ranking with you directly. No time for a call? Send us an email from the Contact Us Page.