When people say “Those Were Good Times”, what do they really mean? Are they talking about themselves or as a nation or, bigger yet, the world! How can you or I know or recognize a sign of good times. I’m going to go out on a limb and proclaim Help Wanted The Sign For The Times. When you see a help wanted sign I believe you are looking at the product of “Good Times”.
I won’t bore you with the part you already know … business is good so more employees are needed … recruiters and candidates pour in … but what happens when you run out of qualified people for these new job positions? You advertise to the ones who aren’t necessarily looking for you.
Help Wanted The Sign For The Times
Think about how many Help Wanted signs have you seen lately. Just about everywhere, right? We are seeing it here at BC Media and Associates too. More and more companies are turning to us to advertise open job positions on the radio and daytime tv.
…weekly pay of $500 or more while you are training
But enough about us. Lets look at some other industries that are seeking to fill deficits in labor.
Transportation, Truck Drivers and Equipment Operators
Many agree the first industries to need increased employees are transportation, truck drivers and equipment operators. You could say they are the front line. These three industries are the horse to the spur of the economy. Increase in consumerism, increased need for products on shelves which leads to an increase in the need for Transportation professionals, truck drivers and equipment operators.
These are the men and women that get all the stuff you want to buy to all of the places you want to buy it from. In fact1 by 2045 the weight of goods moved by truck will increase to 2273 Million Tons or at a rate of 4% per year. According to the chart that equates to 8,185 Billion Dollars worth of cargo.
As A Result
As A Result trucking companies are looking for drivers. Many companies are even offering to pay for Truck Driver School AND employ you while you are going to school. Some well known companies are advertising weekly pay of $500 or more while you are training to be a truck driver. That’s not a bad salary to start.
It is clear to the trucking industry that they have a shortage of drivers and they are reacting. However that need extends to warehouse workers as well, forklift operators, order pickers, truck mechanics … the list goes on and on.
Are you starting to believe Help Wanted: The Sign For The Times yet?
The Medical Field Is An Oyster
If you have ever thought of a career in the medical field now is a great time. Earlier this year CNBC highlighted the top ten in demand jobs that don’t have enough applicants. Surprisingly, healthcare takes up a good portion of the list. Number 4, 6, 7, 8 and 9, all of which are higher on the list than a truck driver (Number 10). Respectively those medical jobs are Home Health Aide, Medical Service Manager, Nurse Practitioner, Personal Care Aide and Physical Therapist.
All great career options, some paying over 6 figures per year! For this reason you may be hearing advertisements on the radio for Nursing School and Nursing Assistants at all hours of the day. The reason is there is such an employment demand in the medical professions that the best way to reach potential nurses etc. is to advertise on the radio as well as offering employment bonuses.
Believe It Or Not … Call Center Employees
Believe It Or Not … Call Center Employees are in demand too. Especially phone sales positions and patient customer service reps. We have reports of call centers offering up to $20/hour and sign on bonuses for time on the job. Commonly known to as a “turn and burn” type of employment, even small call centers are stepping away from the old boiler room feeling and encouraging employees to grown with the company.
Again, we see the increase in business, coupled with an increase for skilled labor.
Skilled Construction Workers
An industry that has been labor starved for quite awhile are the skilled construction workers. Our inside sources say “It doesn’t matter what trade you choose, you’ll have more work than you can handle.” Over the past decades there has been a steady decline in skilled construction workers as computers and tech in general took over.
Luckily, with some help, trade schools and even high schools are reaching out to youngsters offering starting salaries upwards of $40,000 per year working in the construction industry. Apprenticeship and paid tuition are also included in some cases.
Some Key Components To Understand Hiring Advertising In 2019
Primarily BC Media handles Radio and TV advertising on small, medium and mass scale. However, if you are a company or recruiter reading this, here are tips for success in advertising your hiring campaign.
1. Have a way for people to reach you online.
It’s 2018 now. Everyone has a smartphone and most likely they are going to want to use it or their computer to fill out preliminary information.
Granted this isn’t what most of the working world is accustomed to, but your potential employees are going to want to get some details before they get in their car to fill out an application.
2. Use your radio ad to direct traffic to your online application.
What if you, as a hiring manager, could pre-screen candidates using a simple online form containing a transparent pre-qualification information? Likewise, what if a candidate has the opportunity to quick information that makes them feel the job offer you have is not the right fit?
Think of the time that saves everyone. We make it easy to set up an online, mobile friendly, quick application when you choose to advertise you job opportunities with us.
3. Give every possible way for applicants to contact you.
When times are good some power shifts to the employee as it comes to the hiring process. People seeking employment from radio advertisements will be varied so offer any way for them to contact you that is convenient. Here’s the kicker to that … convenient for them.
Considering Help Wanted The Sign For The Times
As you know, the topic of using advertising mediums to recruit new employees is pretty vast so there is no way to cover it all here. However in subsequent blog posts we’ll revisit the topic. For now if you are a recruiter or hiring manager, let us know what is working to help you find quality candidates.
If you are seeking employment, let us know how you like to respond to employment opportunities.
Need Help Advertising For Job Openings?
BC Media and Associates can help lead applicants to your job openings using Radio, TV and Online methods. Use our in house web development team for landing pages and short application forms. Then use our radio and TV commercial time to drive your applicants to the landing pages. Contact us today, we’ll be happy to discuss details.